There are business models hundreds of years old and those only a handful of years old, such as Internet freemium models. Sometimes, one little tweak to an existing business model can yield powerful results in a new industry. This table shows a partial list of common business models. These examples should get your creative juices flowing as you begin to create your business model.
Review the list for small ideas you can work into your model rather than copying a model lock, stock, and barrel. Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small.
Examples of Business Models. About the Book Author Jim Muehlhausen is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. Consumer purchases a low-margin item like a razor handle or inkjet printer.
Sale of necessary consumables such as replacement blades or ink are sold at a very high markup. Initial purchase has a high margin, but consumables are sold at a low margin to entice initial purchase or contrast to razor and blade competitor. Apple makes very low margins on iTunes but high margins on hardware. Marketing of stylish but inexpensive merchandise.
Typically allows for high margins because merchandise sells at low price points but has an expensive feel. Extension of in-store shopping to include online ordering with in-store pickup or items found exclusively online.
Leverage friends, family, and other personal networks to recommend products and act as a sales force. Works best for products needing recommendation to facilitate purchase. High percentage of buyers ultimately purchase more than they expected. For instance, most new home buyers end up spending 1. Builders bet on this upsell. This model offers velocity items for a very low margin in anticipation of additional sales at a higher margin.
Business Model Innovation for Exhibition Industry in China: A Case Study of Zhongshan
One of the more popular models because of recurring revenue. Typically involves creating a significant asset and renting a piece of it.
Similar to a franchise. Involves many businesses coming together for purchasing, marketing, or operational purposes but with looser ties than a franchise. Standardizing a predetermined bundle of services typically bought together and selling for a fixed price similar to a product. Many times it includes an element of flat-fee pricing as well.
Rolls-Royce sells aircraft engines, not as distinct components but as complete solutions based on aviation miles. Hopefully, the tiny niche grows into a much larger one, as it did in the case of Fat Tire beer. Bypass the traditional sales channels to target end users.
Methods include door-to-door sales and company-owned stores. Removal of intermediaries in a supply chain. AutoZone bypasses traditional three-step distribution by skipping the warehouse distributor. Product is offered for free. Create a community of buyers and sellers by using an auction-type selling process versus a set sales price.Convention and Exhibition are essential activities to measure the economic development of a country or regional entity.
Taking exhibition industry in Zhongshan as a case, this paper explores its business model innovation. We first discuss the challenges of current government—focused operation mode for exhibition sector. Then using operational ways of Hong Kong and Germany as benchmark, we further analyze how to transfer to market-oriented business model for exhibition industry in China. Skip to main content. Advertisement Hide.
Conference paper First Online: 13 October This is a preview of subscription content, log in to check access. Fang Z The review and prospect of exhibition economy theory research Periodical style, in Chinese. J Ningbo Univ humanities and sciences —75 Google Scholar.
Guo J Introduction to exhibition Book style, in Chinese. Bermejo LR, Cuadrado RJ Urban hierarchies and territorial competition in europe: exploring the role of fairs and exhibition Periodical style. Kay AL International exhibition organizations in china and their performance Dissertation style.
Pizey H, Huxham C and beyond developing a process for group decision support in large scale event planning Periodical style. J Mark — Google Scholar. Wang Y The analysis of the Chinese government-focused exhibition Book style, in Chinesein In the development of Chinese fairs and exhibitions.
Zhang J Success of Hong Kong exhibition industry. Value Eng Google Scholar. Qiu Z The characteristics and implication of the protection of intellectual property rights for exhibition industry in Hong Kong. In report of Chinese exhibition economy. Shi C Operation pattern of exhibition economy Book style, in Chinese.
Ma Y, Liang S Development model and strategic innovation for government-focused exhibition industry Proceedings style, in Chinese. In: Proceedings of annual conference of academy of Chinese exhibition economy Google Scholar. Personalised recommendations.
Cite paper How to cite? ENW EndNote. Buy options.Welcome to the future of event planning! Occasions, The Event Planning Specialists, brings to the community of Portland a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time.
Occasions is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Party Packs complete kits for their eventmake hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer.
Through these and other affordable products and services, Occasions aims to be the number one resource for any event. Occasions is a small business aimed at the big time. In order to reach its lofty goals, Occasions must focus on the mission behind the vision. It will take all the employees, owners, founders, and vendors daily living the vision that Occasions represents. The vision manifests itself in three ways: Be one of the top three event planning specialists in the Northwestern United States.
Justly compensate the employees, owners, and founders of Occasions. Produce the same quality results, every time. Communication is essential.
Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price.
But, not all our clients will be external. Occasions has internal clients to serve. Occasions will strive to provide the same predictable and professional working environment to its employees and contracted vendors, justly compensating them for their services.
It is also a priority to make a comfortable living wage for its owners, founders, full-time staff, and their families. Keeping in tune with the needs of the market, utilizing the latest technology and trends, all while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Occasions; The Event Planning Specialists.
Our keys to success include the commitment to quality by every person who is part of the team. Each of us will be responsible to push ourselves to a higher level of professionalism in three areas: Consistent, accurate fulfillment of the client's wishes. Competitive pricing for the quality of services offered. Significant profit made on each event planned.Trends in business model
It's fast and easy, with LivePlan. Business planning has never been easier. With complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success. Learn more about LivePlan.
Please click here if you are not redirected within a few seconds. Executive Summary Welcome to the future of event planning! Your business plan can look as polished and professional as this sample plan. Start your own business plan Start planning. I just wrote my first business plan in 24 hours using LivePlan and it's beautiful and complete.
Nate H.An event business plan helps you focus on the purpose and goals of the event, illustrate its financial viability and potential, and plan the resources and operating structure required to deliver it. An event business plan can also be used for existing events, creating a strategic plan for taking the event forward over a period of three to five years. Your front cover should detail the event name, the title of the document i. You might also like to include the event logo if this has already been created.
Detail the main sections give these both numbers and titles for clarity and the subheads within those sections. The executive summary should contain a comprehensive overview of the event. It acts as an introduction to you and your event and lets your reader know why they should read the rest of the document if your document is solely for internal use then it can, of course, be less formal.
It should contain:. Who we are — Provide background information about the team behind the event and detail their relevant experience.
What events have you worked on in the past? The Event — Describe the event and its programme in more detail. Give an overview of the intended content, and for existing events detail any new plans or developments.
For existing events, provide a breakdown of the current audience and state targets for growth and development. Stakeholder Involvement and Benefits — Provide information about who the key stakeholders are, what involvement they will have and what benefits the event offers them.
How does working with you align with their strategies? Vision — Describe the long-term vision for the event and any specific goals i. Strategic Development — Outline your plan for the event going forward beyond the current year. How will key aims and objectives be realised? What are the timescales and who will be responsible for leading the actions?
SWOT Analysis — Identify the strengths and weaknesses of your event, as well as the opportunities and threats it faces.
Facilities — List the facilities required for the event in terms of venue, accommodation, catering, technical, etc. Also, detail who will provide those services. Production — Detail the production equipment required such as power, fencing, staging, sound, lighting, vision, etc. Legal and Insurance — Detail the necessary insurance and licenses required to cover all aspects of the event. Related: How to Write a Request for Proposal.
Positioning — How will you present your offering to the public? What are the key messages and USPs? Product — Detail what the event offers attendees, as well as any strategies for making it more attractive. Price — Explain your pricing strategy and different ticket options, and how these offer value for money.
Convenience — Explain how you make your event easy to attend in terms of ticketing distribution, timing, and location. Related: What is Event Marketing? How will the event be paid for? Identify income streams such as ticket and exhibition space sales, funding, grants, and sponsorship.
Present detailed event budgets and cash flow projections for the period of the plan. Economic Impact Estimation — If your event is large-scale, what benefit will it have for the local area? Event Action Plan — Set out a clear timetable covering all aspects of event delivery. The Business — Detail the management and administration systems and processes that will ensure the smooth running of the event.
How will you monitor the progress of each operation? Evaluation of Outcomes — Explain how you will measure outcomes against objectives and the different reports that will be provided marketing, budget, etc.Stop wasting time planning conferences without having a clear vision of what your expenses are and what you want to achieve ROI. In other words, a conference business plan is necessary. According to event professional Geoff Beers"Unless your conference is being funded by a grant or organization, you are going to need to map out where your money is coming from and what it is being used for.
The first part of this equation, the revenue, should be calculated early in the planning process. Apart from controlling the expenses and hunting for sponsors, setting up a conference business plan will help you gain a better perspective on how to attract new attendees and sell more tickets.
For whom are you planning the event? Who is your ideal attendee? What are his or her demographic and professional characteristics? Do you have one or more type of guest? Do you segment them and define the communication strategies for each group? What are their needs? Are you taking into account their specific problems and questions when planning your conference?
A good conference business plan involves the profile of your target group. Moreover, it implies segmenting your attendees into categories and establishing different communication and marketing strategies. Be sure to insert all foreseen expenses from event management software to venue fees. When do you intend to do that before, during, or after the event? What metrics will you use surveys, social listening, gamification, live polls, the number of new leads, the number of sold tickets, etc.
From attracting sponsors to controlling the expenses, there are multiple reasons why you should create a conference business plan before beginning to organize your event.
But the most important reason is the need to have a clear vision. Finally, include backup plans in the event of a low registration rate and determine how will you measure the conference ROI. Drafting a conference business plan will answer all of these questions, saving you lots of headachestime, and money. So wait no more—do it now. Topics: Event Planning. Communication and journalism with master degree on Event Management.
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Examples of Business Models
Profile and segment your target group. Written by Victoria Communication and journalism with master degree on Event Management. Free event marketing funnel guide. Case Studies Endeavor.The term business-to-consumer B2C refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.
Most companies that sell directly to consumers can be referred to as B2C companies. B2C became immensely popular during the dotcom boom of the late s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet. As a business model, business-to-consumer differs significantly from the business-to-business model, which refers to commerce between two or more businesses.
Business-to-consumer B2C is among the most popular and widely known of sales models. The idea of B2C was first utilized by Michael Aldrich inwho used television as the primary medium to reach out to consumers. B2C traditionally referred to mall shopping, eating out at restaurants, pay-per-view movies, and infomercials. However, the rise of the Internet created a whole new B2C business channel in the form of e-commerceor selling goods and services over the Internet.
Any business that relies on B2C sales must maintain good relations with their customers to ensure they return. Unlike business-to-business B2Bwhose marketing campaigns are geared to demonstrate the value of a product or service, companies that rely on B2C must elicit an emotional response to their marketing in their customers.
Traditionally, many manufacturers sold their products to retailers with physical locations. Retailers made profits on the markup they added to the price paid to the manufacturer. But that changed once the Internet came. New businesses arose that promised to sell directly to the consumerthus cutting out the middleman—the retailer—and lowering prices.
During the bust of the dotcom boom in the s, businesses fought to secure a web presence. Many retailers were forced to shutter their doors and went out of business. Decades after the dotcom revolution, B2C companies with a web presence are continuing to dominate over their traditional brick-and-mortar competitors. Companies such as Amazon, Priceline, and eBay are survivors of the early dot com boom. They have gone on to expand upon their early success to become industry disruptors.
Online B2C can be broken down into 5 categories: direct sellers, online intermediaries, advertising-based B2C, community-based, and fee-based.
Free Wedding and Event Planning Sample Business Plans
There are typically five types of online B2C business models that most companies use online to target consumers. Direct sellers. This is the most common model, in which people buy goods from online retailers.
These may include manufacturers or small businesses, or simply online versions of department stores that sell products from different manufacturers. Online intermediaries. Sites like Expedia, Trivago, and Etsy fall into this category. Advertising-based B2C. This model uses free content to get visitors to a website. Those visitors, in turn, come across digital or online ads. Basically, large volumes of web traffic are used to sell advertising, which sells goods and services.
Media sites like the Huffington Post, a high-traffic site that mixes in advertising with its native content is one example. Sites like Facebook, which builds online communities based on shared interests, help marketers and advertisers promote their products directly to consumers. Direct-to-consumer sites like Netflix charge a fee so consumers can access their content.
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Please see our privacy statement for details about how we use data. Single Accounts Corporate Solutions Universities. Popular Statistics Topics Markets Reports. Published by S. LockNov 28, Of the largest exhibitions and conventions in the United States, over 30 percent had more than 2, attendees and only six percent had fewer than participants.
Although attendance is high this does not reflect the number of exhibitors that attend exhibitions in the U. While they are an important part of corporate culture, sending employees to such events comes at a, sometimes, high price for companies.
Inthe average cost per attendee for conferences and trade shows in the United States was U. Incentive and special events were even more costly, coming to U. This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. Statistics on the topic. B2B events industry revenue worldwide.
Market share of the leading B2B events operator worldwide - Reed Exhibitions. Industry overview Number of association meetings held in selected cities worldwide Economic value of meetings and exhibitions to host destinations in the U. Distribution of revenue from events and trade shows in the U. Venues and attendance Largest exhibition halls in the world by hall capacity Cost per attendee in the North American meetings industryby sector. Number of meeting hotels in the leading meeting destinations in the U.
Number of sleeping rooms in the leading meeting destinations in the U. Budget and expenses Average budget for meetings and conventions in the U.
Go to report. Economic impact in the U. Share of tradeshow revenue generated by exhibition sales. Growth of exhibition industry revenue in the U. Average cost per attendee at conferences and trade shows in North America. Estimated meeting cost growth per person in North America. Infrastructure in the U. Number of convention centers in California.
Number of meeting hotels in Dallas, Texas. Largest trade show in the U. Attendees in the U. Share of the largest conventions and exhibitions with more than 25, attendees.
Share of room nights generated by corporate and business meetings in the U.